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Bachelor of Business Administration in Marketing

Gain skills to determine consumer needs and transform them into profitable opportunities.

What degree are you interested in?

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We respect your privacy. Submitting this form constitutes your express written consent to receive emails, phone calls, text messages and/or other media from Brenau University at the phone number(s) or email(s) received, including a wireless number(s). These emails, texts, calls or other media may be generated using automated technology. You may opt out of receiving any of these communications at any time. You are not required to provide this consent to receive services from Brenau University.

Grow in your career with a marketing bachelor’s degree from Brenau

Brenau University’s online bachelor of business administration in marketing strengthens your ability to attract and keep both consumers and clients. In this four-year program, you’ll apply the theories you learn in the classroom to the tasks and challenges you face every day at work. Real-world relevance is part of our commitment to providing you a high-quality marketing degree you can be proud of.

Graduates of Brenau’s B.B.A. in Marketing program will be prepared to:

  • Detect consumer needs and craft unique ways to address them
  • Select profitable target markets for a new product or service
  • Design, differentiate and position products or services for an increasingly critical marketplace
  • Develop a persuasive marketing plan to attract corporate support

The best of business with a marketing twist

In the online B.B.A. in Marketing program, you’ll gain solid business fundamentals through our general Bachelor of Business Administration curriculum. Then, you’ll take classes specific to marketing to complement your core business courses – and you’ll still graduate in the same amount of time.


Free online tutoring, math help, writing assistance and academic coaching

Even if it’s been a while since you’ve attended school, you can succeed at Brenau. Our number-one priority is providing easy access to quality education so you can improve your life and achieve your career goals. Take advantage of resources like our professional tutoring program, academic coaching and our writing center – all of which serve online students.

  • 100%

    Complete your 4-year degree 100% online

  • ACBSP

    Certified by the Accreditation Council for Business Schools and Programs

  • 20

    Maximum number of students enrolled in each class


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Make others take notice with a B.B.A. in Marketing from Brenau

Potential Careers

  • Marketing, advertising and promotions manager
  • Market research analyst
  • Marketing specialist
  • Advertising sales agent
  • Art director
  • Public relations and fundraising manager

National Average Salary

Marketing Managers
$80,000
Glassdoor.com

Average Job Growth

Advertising, Promotions, and Marketing Managers
10%
Projected growth, 2016–2026


The B.B.A. in Marketing curriculum at Brenau is consistently updated to ensure you’re getting a relevant and quality education

The core B.B.A. curriculum includes:

  • Accounting Principles
  • Business Communications
  • Business Ethics
  • Business Statistics
  • Human Resources Management
  • Macroeconomics
  • Management Principles
  • Managerial Finance
  • Marketing Principles
  • Microeconomics
  • Legal Environment of Business
  • Organizational Behavior
  • Professional Development
  • Strategic Thinking and Innovation
  • Value Chain Management

Specialize your skill set

In addition to the core B.B.A. curriculum, you’ll take the following marketing courses to complete your degree.

  • Advertising Management
  • Consumer Behavior
  • Marketing Management
  • Marketing Research
  • Sales Management
  • Social Media and Mobile Marketing

Student Jenny Dell achieves school-life balance at Brenau

Work-life balance is becoming increasingly important to many business professionals. For Jenny, finding the right school-life balance was just as important. By earning her graduate business degree online from Brenau, she was able to make time each day for her full-time job, her family and her education.

“I didn’t feel selfish in pursuing my own education,” Jenny says, “because I was able to really balance the coursework and the interaction with the professors with a schedule that made sense for me.”