Bachelor of Business Administration in Marketing
Gain skills to determine consumer needs and transform them into profitable opportunities.
Grow in your career with a marketing bachelor’s degree from Brenau
Brenau University’s online bachelor of business administration in marketing strengthens your ability to attract and keep both consumers and clients. In this four-year program, you’ll apply the theories you learn in the classroom to the tasks and challenges you face every day at work. Real-world relevance is part of our commitment to providing you a high-quality marketing degree you can be proud of.
Graduates of Brenau’s B.B.A. in Marketing program will be prepared to:
- Detect consumer needs and craft unique ways to address them
- Select profitable target markets for a new product or service
- Design, differentiate and position products or services for an increasingly critical marketplace
- Develop a persuasive marketing plan to attract corporate support
The best of business with a marketing twist
In the online B.B.A. in Marketing program, you’ll gain solid business fundamentals through our general Bachelor of Business Administration curriculum. Then, you’ll take classes specific to marketing to complement your core business courses – and you’ll still graduate in the same amount of time.
Free online tutoring, math help, writing assistance and academic coaching
Even if it’s been a while since you’ve attended school, you can succeed at Brenau. Our number-one priority is providing easy access to quality education so you can improve your life and achieve your career goals. Take advantage of resources like our professional tutoring program, academic coaching and our writing center – all of which serve online students.
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100%
Complete your 4-year degree 100% online
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ACBSP
Certified by the Accreditation Council for Business Schools and Programs
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20
Maximum number of students enrolled in each class
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Make others take notice with a B.B.A. in Marketing from Brenau
Potential Careers
- Marketing, advertising and promotions manager
- Market research analyst
- Marketing specialist
- Advertising sales agent
- Art director
- Public relations and fundraising manager
National Average Salary
Marketing Managers
$80,000
Glassdoor.com
Average Job Growth
Advertising, Promotions, and Marketing Managers
10%
Projected growth, 2016–2026
The B.B.A. in Marketing curriculum at Brenau is consistently updated to ensure you’re getting a relevant and quality education
The core B.B.A. curriculum includes:
- Accounting Principles
- Business Communications
- Business Ethics
- Business Statistics
- Human Resources Management
- Macroeconomics
- Management Principles
- Managerial Finance
- Marketing Principles
- Microeconomics
- Legal Environment of Business
- Organizational Behavior
- Professional Development
- Strategic Thinking and Innovation
- Value Chain Management
Specialize your skill set
In addition to the core B.B.A. curriculum, you’ll take the following marketing courses to complete your degree.
- Advertising Management
- Consumer Behavior
- Marketing Management
- Marketing Research
- Sales Management
- Social Media and Mobile Marketing
Student Jenny Dell achieves school-life balance at Brenau
Work-life balance is becoming increasingly important to many business professionals. For Jenny, finding the right school-life balance was just as important. By earning her graduate business degree online from Brenau, she was able to make time each day for her full-time job, her family and her education.
“I didn’t feel selfish in pursuing my own education,” Jenny says, “because I was able to really balance the coursework and the interaction with the professors with a schedule that made sense for me.”